Cultural Story
Olivetti Red
In 1969 Ettore Sottsass and Perry King designed the Valentine typewriter, upending the staid image of office equipment with a bright red plastic shell. It became an icon of Italian Radical Design and Pop aesthetics, turning an industrial product into a fashion statement.
Origin
The signature red of Olivetti's Valentine portable typewriter.
Symbolism
Olivetti Red symbolizes design democratization, passion, and the Italian industrial design revolution.
Historical Origin
Olivetti was renowned for innovative design in the mid-20th century; MoMA holds many of its products in its collection.
Traditional Applications
applications.industrial
applications.brand
applications.product
Related Poems
红色外壳下，敲出设计的宣言。